The waiting is making us want to chomp into…a bite of the world’s best toffee. In February, the Amelia Toffee team sent off packages of three of our toffee flavors to be judged in the sofi™ Awards competition. We’re expecting to hear the results any day now.
Why are the sofi Awards such a big deal?
First of all, the sofi™ Awards honor excellence in specialty food. “sofi” stands for “specialty outstanding food innovation” and represents the best of the best. The awards are sponsored by the Specialty Food Association, a not-for-profit trade association. Its 3,200 members all over the world live and breathe specialty food. They’re buyers, importers, and food artisans like Amelia Toffee. Winners of the sofi get a lot of recognition and their products gain exposure in front of a much larger audience. All of which we crave as much as our customers tell us they crave their next bag of our luxury artisan toffee.
Who are the judges?
Well, their names aren’t revealed before the competition, but the sofi judges are people well known in the specialty food industry. A judge has to be someone with a good palate. Actually, that’s much like the people who already know and love Amelia Toffee, which is definitely “Not Your Grandmother’s Toffee.”
Specialty food entries are graded on innovation and creativity with flavors. We think we nailed it with our Ghost of Amelia toffee, which uses the unique flavor combination of Grand Marnier for a hint of orange flavor and ghost pepper salt. Continuing our Florida theme, we also entered our Key Lime and Southern Heat (Have you tried that last one? It uses sriracha flavor for a kick of heat. You can find it in our online store and at some Gate convenience stores, if another chocolate lover hasn’t scooped up a supply already.)
Will the “Ghost of Amelia” scare up an award?
We hope so. We also hope you’ll wish us well and watch for news in April about the sofi™ awards results for our Ghost of Amelia, Key Lime and Southern Heat handcrafted artisan toffees. In the meantime, you can judge for yourself. Several varieties of our artisan toffees are available in Northeast Florida at Omni hotels, The Ritz-Carlton Amelia Island, European Street Café, St. Augustine Distillery, Gate convenience stores and a few other select retailers.